Branding an all natural beauty line
The run down:
Indygo Marketing was hired to create branding and identify for a line of beauty products called Amida. After many discussions with the client on their vision for the brand, we set out to create something modern infused with natural elements and a bright color palette.
An All- Natural Beauty Line That Stands out from the Competition
Indygo helped Amida not only with brand identity and package design, but also with the naming of the products: Mantra Lash and Mantra Brow. These products feature powerful botanical elements which encourage brow and lash growth when to the brow and lash line.
We presented the client with different concepts for an on-trend typographic logo.
Jewel Tone Color Palette
For Amida, we wanted something that was eye-catching but not neon. We chose bright jewel tones to represent each product in the beauty line.
Working with mockups, we created a design which would help the brand stand out on the shelf and online. The client was set on having gold elements incorporated into the design, so we worked that into final product with gold foil accents for the logo and main ingredient call out.
Hand Drawn Elements
Our design team wanted to incorporate more of a custom look into the product. Our designer hand drew lotus flowers to play off the product name “Mantra Lash”. This element is featured on the outside packaging and on the product design.