Creative Director

Help grow and lead the creative team

The Creative Director drives design and creative content for Indygo Marketing’s clients to meet creative, marketing, brand, and business objectives. Core areas of responsibility include overall brand creative, which includes everything from directing layout, design, and copy writing.

This Individual must be ready and able to bring the big ideas, provide strategic perspective and vision to creative campaigns. The Creative Director is ultimately responsible for all creative direction when it comes to creative channels from retail to ecommerce to promotional and seasonal initiatives; curation of website, social media and other digital design assets and content to print marketing, packaging design, and development of client brand guidelines.

The ideal person

  • Is an extremely strong leader who can manage multiple clients and projects
  • Has ample experience working with and presenting to clients of all levels
  • Has outstanding oral, written, and presentation skills
  • Can look at clients’’ brands from a fresh angle
  • Has a strong knowledge of UX Design, technology, usability and experience design

You bring

  • 5+ years agency experience in building stories
  • Ability to impact a team’s understanding of how to get to great work

Responsibilities: 

Creative Strategy

  • Develop and champion the strategy and vision of creative to support Indygo Marketingclients’ objectives
  • Drive and direct creative strategy and deliverables of multi-channel campaigns. Guide all creative efforts to deliver premium, modern design and creative solutions
  • Collaborate effectively as a creative partner with clients’ internal teams
  • Continuously promote and evolve the clients’ creative to drive consistency across channels
  • Share best practices and innovative creative solutions from the design/competitive landscape with a continuous pulse on current trends and noteworthy activities

Leadership

  • Represent the creative discipline in overall leadership of the team setting the example for creative excellence always leading by example
  • Handle difficult situations with grace while under pressure
  • Inspire the creative services team with energy, passion, and thought leadership
  • Participate in making difficult decisions for the creative services team
  • Guide and promote a strength based, positive culture
  • Participate in resourcing for the creative services team which includes planning project teams for upcoming projects, and adjusting resources as necessary on current project
  • Participate in recruiting and hiring efforts for the creative services team which includes proactively identifying and bringing in creative talent, supporting the interview process efficiently and contributing to sound hiring decisions.
  • Inspire and motivate the entire creative team by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning
  • Focus team efforts to ensure efficiency, prioritize projects, align resources and measure results 

 

Qualifications:

  • Bachelor’s Degree and a minimum of 5 years of creative and brand management experience, with a focus on high quality design and content in premium consumer and e-commerce environments
  • At least 2 years of experience leading creative teams
  • A successful candidate will possess in-depth experience across all mediums including both print and digital design; proven ability to lead and mentor a team, including developing designers and writers; solid business and project management chops; and strong relationship management skills in a highly driven, fast moving cross functional entrepreneurial environment
  • Demonstrated creative expertise in a broad array of areas including multi-channel campaigns, print and digital advertising, POS, signage, packaging, web design and usability
  • Strong, creative design sense for premium products
  • Good eye for detail with ability to see the big picture
  • Expertise in managing external partners and freelancers
  • Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities and needs
  • Excellent communication and presentation skills
  • Skilled in Adobe Suite: Photoshop, InDesign, Illustrator, Acrobat, as well as Microsoft Suite
  • Self-driven leader able to work in a fast moving, ever-changing environment
  • Proactive in nature and driven to act with a sense of urgency; able to work well under pressure and with demanding deadlines
  • Successful track record leading a creative team; able to delegate, coach, mentor and provide effective direction and feedback.
  • Strong collaboration and influence skills; able to build effective relationships with clients
  • Optimistic, energetic and naturally brings the fun to the office

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