A small batch CBD company
The run down:
Located in the beautiful Willamette Valley in Oregon, family run hemp farm, Frogsong Farm, has found great success through organic, word of mouth growth; but were looking for an agency to take them to the next level. First, we focused on creating a cohesive brand direction by taking their logo and branding, and elevating it with lifestyle photography, a curated social media presence, and a website design that better represented the high-quality products. Once we established a clear brand voice and direction, we turned our efforts to paid advertising and influencer/outreach activations, which would bring an entire new audience to the brand.
Standing out in a competitive market
Frogsong Farm came to us with set branding- black packaging and neon colors. In a world of neutrals and Earth tones that you so often see in the hemp industry, we decided to embrace and fully lean in to the stand-out colors of their packaging, making their overall aesthetic a memorable one.
Taking advantage of the many activities to partake in Central Oregon, our team takes active lifestyle shots on a monthly basis- including mountain biking, hiking and stand up paddle boarding- all perfect situations to use CBD products. Our photographers also round out the creative strategy with bright, bold and colorful studio shots which highlight the black and neon packaging.
Creating animated gifs and motion graphics helps to keep users engaged on social media. Our in house team of designers and photographers create custom graphics every month for Frogsong Farm and our other retainer clients.