How to use Amazon to hack your keywords for Google Ads

This simple Keyword hack will help you get the most out of your Google Ad campaigns. This hack will not only make your keyword strategy strong, but save time in the process. This blog post will show you how to use Amazon to find the best keywords to include in your Google Ads campaign for your products.

How to use Amazon to find the best keywords

First, head over to Amazon. In the search bar, enter in the name of your product you sell and are wanting to create a Google Ad for. In this example, we are going to use “spatula”. Scroll past the sponsored products and select the first product to appear in the organic search results. The seller of this product definitely knows how to use the right keywords and has put in the research to make their product show up at the top of the search results. Click on the listing.

After you click on the product listing, you will be taken to the product page. Copy the listing URL.

Next, head over to your Google Ads Account

Create a new Sales Campaign and enter everything in as you normally would. Once you get to the Set up Ad Group page, you are prompted to enter in the keywords you would like your product ad to show up for.

Paste the Amazon product link URL under the link input.

As you see, Google generated all the keywords that the seller used to generate their Amazon product listing. Click the plus sign to add the keywords to your campaign.

Let the top sellers on Amazon do the keyword research for you, with this simple little hack you will save a lot of time finding the most effective keywords to drive your Google Ad campaigns.

Bonus Hack: Modified Broad Match

While you are here… I thought I would go ahead and let you into another hack to optimize your Google Ads. Once you hit the plus sign to add the suggested keywords, you will see they are added to the box on the left.

 

You are probably familiar with keyword types (Broad Match, Phrase Match, and Extract Match). 

99% of people don’t know that they can simply a plus sign in front of the keyword to use the “Modified Broad Match” keyword type. 

What is modified broad match?

Let’s use the example “blue jacket” as your regular broad match phrase. That phrase could prompt Google to show your ad on relevant query variations like “blue jackets,” “colorful jackets,” “women’s jackets,” etc.

So if you wanted to use modified broad match and add a plus sign to the first word: “+blue jackets,” the word blue or some close variant would have to appear in the keyword phrase.

Close variants include misspellings, singular/plural forms, abbreviations and acronyms and stemming.

So the query “bluee jackets” or “blueish jackets,” when entered into Google for example, could trigger your ad.

If you made your modified broad match “blue +jackets,” the word jacket or some close variant would have to appear in the keyword phrase. Examples include “colorful jackets,” “colorful jakets,” or “women’s jackets.”

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Ann Smith
Ann Smith

Ann is the founder of Indygo Marketing. She has over 11 years of experience producing marketing strategies and campaigns.

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