Hana Nai'a Hawaii

An essential oil and supplement brand

The run down:

Hana Nai’a is a ten year old essential brand from Maui, Hawaii. Most of their sales came from selling at the spas in the Four Season Resort. Looking to build a strong ecommerce brand, Indygo Marketing was retained to breathe new life to their online store, optimize their Amazon listings and take their brand to a larger audience.

Say Aloha to the new Hana Nai'a

Hana Nai’a is a brand focused on providing pure, organic products to their customers. In order to reach a new audience, we needed to improve the quality of their content. Taking new product shots for their 70+ products was one of the first tasks we tackled.

Creative Direction

Naturally, Hana Nai’a draws inspiration of the landscape and vibes of Hawai’i.

Photography

With a brand based in Hawai’i, it was important we have product shots on location in Maui. Including shoots from Maui, our team also shoots locally in the studio.

Influencer Activations

Our work with influencers has dramatically increased exposure for Hana Nai’a. From posting to stories, our work has led to our client receiving a feature in Vogue.

Website Design

Indygo designed the commerce site for Hana Nai’a, a brand with a large product catalog and an older user base, it was important to nail the UX for ease of shopping.

Deliverables

On-Going Management