Malicious Women Company

Providing a sassy lifestyle company with a new creative direction

The run down:

Malicious Women Company is a nationally distributed lifestyle company focusing on humorous candles, apparel, cosmetics and jewelry. Their engaged fan base includes over 33K followers on Instagram and 30K fans on Facebook. Looking to acquire some new photography and creative direction to highlight their products while updating their website, MWC hired Indygo Marketing to provide hundreds of new photos and graphics they can use in their marketing campaigns.

Creating Diverse Sets of Content

For Malicious Women Company, we set out to provide hundreds of assets in only 3 months. We took product shots in our studio and lifestyle shots to showcase how the products can look in the home. We also provided short video assets, animated gifs, and stop motion videos perfect for social media posts and campaigns.

Product Photography

For MWC, we focused on capturing content that included a mix of bold bright colors and lifestyle photography showcasing how the product may look in the home.

Social Media Video Content

To add to their social media content library, we created a series of quick videos with a user generated feel. It was important for the client to have video content which felt like it was produced by a customer, keeping it “real”.

Social Media Animated Content

We also provided MWC with animated graphics over the product photography we shot for them, so they were equipped with a diverse set of content to use for social media and emails.

Stop Motion Animation

Stop Motion Animation makes great social media posts. They encourage the user to stop scrolling and take notice.

Shopify Website Design

The challenge for MWC website was finding a way to organize and display a large catalogue of products. We started with slimming down their navigation menu and creating broad yet descriptive categories which would make it easy for the user to quickly find the type of product they were looking for. We supported the new categories with implementing an easy to navigate theme specific for large categories. We added custom code to the them to make it 100% work for the client’s needs.

Deliverables