Neubria

Helping a British brand reach a new audience in the USA

The run down:

Neubria contacted Indygo days away from their nationwide launch in over 1,000 GNC stores. With no content or product photography ready for launch, it was an accelerated timeline in order to get them the marketing assets they would need to successfully reach a new American audience. 

All Natural Supplements to up your Mental Game

Neubria is a supplement brand with four main SKUs: 

Charge (Energy), Drift (Sleep), Zone (Gaming) and Edge (Focus)

Studio Shoots

In addition to producing a lifestyle shoot, we also needed high quality studio shots. We focused on crisp backgrounds to let the product be the hero and “in the scene” lifestyle shots to showcase how the product fits into your everyday life and routine.

Lifestyle Photography

With time not being on our side, we needed to be as efficient as possible. Our team produced a two day shoot in Portland with the goal to capture three scenes, one for each of their products. Sleep, Energy and Focus.

Amazon Enhaced Brand Content

On average, having Enhanced Brand Content on your Amazon listing can increase your sales by 45%. We produced EBC for each one of Neubria’s SKUs to help optimize their Amazon listings.

Influencer Activations

With new brands, user generated content is important to build trust with consumers. Influencer activations are a great way to get content for social feeds and help build brand awareness by leveraging the audience of the influencer. For Neubria we focused on influencers who would be interested in natural energy, sleep and focus solutions.

Deliverables

  • Creative Direction
  • Studio Product Shoots
  • Lifestyle Shoot in Portland, OR
  • Amazon Enhanced Brand Content
  • Retailer and Sales Presentations
  • Social Media Management
  • Content Strategy
  • Social Media Strategy
  • Paid Media Strategy
  • Influencer Activations
  • Website SEO
  • Search and Social Ad Management