New Client Announcement: Salt Athletic

Marketing in the fitness industry is one of our favorite segments to target. We just partnered with Salt Athletic to help them take their revolutionary products to a new level.

Salt Athletic is a recent winner of the highly competitive MassChallenge, a competition that selects only 74 high impact startups from around the world to compete for 500K in equity-free cash prize.

Over 700 startups applied for Masschallenge, and our client, Salt Athletic was chosen!

High Tech Athletic Shoe Bag

Salt Athletic creates sleek athletic bags with patent-pending technology in the lining of the bags that eliminate bacteria and neutralize odors.

The age of stinky athletic shoes is over.

The Aercase, a game changer for athletes

The Aercase uses two layers of advanced textiles to keep your athletic shoes from interfering with the rest of your life. The first kills bacteria on contact. The second traps odor and humidity coming from your shoes. Put simply, once you place your shoes in the Aercase, you won’t be able to smell them. 

The Aercase comes in one color-way: black and white. Aercase fits most low-top and mid-top athletic shoes up to size 12. You can machine wash and dry your Aercase as many times as you want, and it will still work perfectly for years to come. 

We believe that being active is essential for your physical, mental, and emotional health, and we value holistic health tremendously. We are committed to create solutions that make your active lifestyle as pleasant and beautiful as possible. We are passionate about quality engineering and artistic excellence, and we believe that using these two we can make our significant contribution to the active community worldwide.
-Rafael de La Vega, CEO

We are excited to work with our new client to help grow their brand. We love working with startups as we enjoy finding creating ways to maximize budgets to amplify brand awareness. Salt Athletic has a ground-breaking product, so we are excited to find quality influencer partnerships to spread the word about their product and create engaging content so consumers are aware of the technology and how the Aercase is not your ordinary shoe bag. Stay tuned for more from Salt Athletic and campaigns we will be executing for them.

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Ann Smith
Ann Smith

Ann is the founder of Indygo Marketing. She has over 11 years of experience producing marketing strategies and campaigns.

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