A new way to approach men's health
The run down:
Indygo was approached to give a Rx brand an identity unlike the competition. Current Rx brands for men’s health products contain minimal personality. Our client wanted something to get the distance from the competition and innovate how patients receive their medications. Indygo branded the Rx, Rugiet and built a telemedicine site where patients could get their treatments online and delivered direct to their door.
Rugiet - A Digital Health Clinic for Men
Indygo named the brand Rugiet Men. Rugiet means Roar in Latin. The goal is to build an aspirational lifestyle brand around men’s health prescriptions. Erasing the stigma around erectile dysfunction while positioning Rugiet as a leader in direct-to-consumer telemedicine.
For Rugiet, we created a logo which would hold up on a luxurious package design. We thought, “If James Bond had, ED which Rx brand would he reach for?”
Black and White Color Palette
Sleek. Sophisticated. Not your everyday ED brand. Gold Foil Accents and Matte Black against a spot UV logo.
Indygo designed the LegitScript certified telemedicine site for Rugiet Men. All photography, graphics and video were created by Indygo.