Implement these 5 strategies into your marketing plan and you will definitely get ahead of your competition in 2019. Staying fresh and innovative is extremely important to remain relevant and connect with customers. You’ve found this blog post, so you are already in great shape! Feel free to drop us a message if you’d like to discuss marketing strategy and have Indygo help you take your brand to the next level.
So, what are the top marketing trends in 2019?
A lot of brands are going to be activating micro-influencers as part of their social media strategy in 2019. Micro-influencers often experience high engagement rates with their followers- so their brand endorsements carry a punch. The bigger influencers who are constantly promoting a different brand everyday sometimes are less impactful due to the fatigue their followers feel seeing them promoting a new product every time the wind changes. When a micro-influencer promotes a product, it appears more genuine and authentic. For a lot of my small business clients, I prefer influencer strategies with multiple micro-influencers vs. one big influencer. You get more bang for your buck and experience higher ROI. Look for accounts with less than 15K followers and definitely ask to see their insights before hiring a micro-influencer. Check out this blog post for more guidance on selecting and hiring the right influencer to promote your brand or service.
Video content is growing, fast. More and more brands are turning to video to engage their audience. In 2019, creating a repository of video assets should be a top priority for your brand. Storytelling with video is a great way to give your brand more personality and connect with your target audience. Some ideas:
-DIY videos or How it Works Video explaining your products or service
-Live Video on Instagram and Facebook when you are at a cool event or have an exciting update to share. I.E. product launch, new improved version or feature, etc. What I love about live, is your followers will typically get a notification that you are going live and they should tune- ideal for staying front of mind with your customers.
-Humorous Content (Humorous content 3X more shared on social media)
-Behind the Scenes Video
-Photography with animation layer added (Animated GIF)
3. Experiential Shopping
Give your consumers the instagram moment they dream of with an experiential commerce strategy. Some of the biggest brands are investing heavily in experiential. So what is Experiential Marketing? Simply speaking, you are creating an experience of your brand for consumers to engage with you. If your consumer is the millennial audience, I highly recommend considering some type of experiential activation in 2019. 78% of Millennials would rather spend money on a desirable experience or event over a desirable object. Millennials are focused on brands that boost their lifestyle or social media presence. Creating a cool and buzz worthy experiential activation will connect them with your brand and establish your brand with that cool factor millennials seek. You don’t need a massive budget for experiential, you can get creative and do something in your brick and mortar store or sign your brand up for a sponsorship at an event and create something that people will want to engage with and post on their social media. I love event marketing- it is a great way to put a face to your brand and reach a lot of people (with meaningful 1:1 interactions) in a compressed period of time.
4. 24/7 Customer Support and Communication
If you don’t have a chatbot on your website, I would recommend getting one ASAP. Chatbots are a great way to have live conversations with customers and answer any questions they have on the spot. This will help you convert more customers and provide a better support to your existing customers. I highly recommend keeping your chat run by a human person vs. having an AI bot- especially at first. People definitely prefer to speak to a person vs. an AI bot. Chatbots are free (depending on your anticipated volume) and easy to install. I recommend the Drift chatbot and download the app so you can answer your customer questions on the go.
5. Voice Search
The amount of voice searches being performed is rising quickly and brands are adapting their SEO strategy to accommodate. Over 50% of all searches are expected to be Voice Searches by 2020.
Voice Search queries are mostly asked in the form of a question- for example:
“What is the best sushi restaurant in Austin?” vs. “sushi restaurant in Austin”
To capture the top spots in Voice Search- many brands are changing their H1 and H2 headings to questions related to their product or service. You can also frame your content to preemptively answer questions around your brand. Make it easy for Google Crawlers to find your site by including key information (like hours of operation) in HTML, not hidden in images.
Another strategy you can do to optimize for Voice Search is adjusting your keyword strategy and bid on long tail keywords. Think about how people actually speak- conversational tone- and bid on long tail keyword phrases related to your brand or service you are offering. Also, long-tail keywords are often cheaper and experience higher click through than shorter queries.